Wednesday, 4 December 2013

G I Joe

G.I. Joe is a line of action figures produced by the toy company Hasbro. This US commercial for the Action Figure G I Joe, symbolizes the culture in the US. This action figure was a huge success in the US in the 80s and 90s and is still popular today.

They were meant to represent the military in the US, with the action figure covering all the different aspects such as: Foot Soldiers, Navy Sailors, Pilots… etc. The amount the US spends on its military budget is 48% of the world’s military spending and is the size of the next 7 countries after them forces combined together. Many people in US want to support the US Army, more so than here in the UK, as supporting their military seems to fall into the category of being very patriotic. Also with the camera angle looking up at the action figures it shows there power and dominance - in this sense of the US military not just the action figures as it is know that the US military is world leading and dominate in: size power and technology

The Advert is centred around the historical event that was Pearl Harbour, a major event in the US Military history, and is remembered today. With the US Flag constant in the background, it allows anyone around the world to know that no matter what language they are listening the advert in, they will all know that it is supporting America and it is part of the US Culture.

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