Wednesday, 4 December 2013

Nike (Football)

Nike is a brand that has many aspects that can be seen to be comparable to many American principles. One of which being the American dream. The reason for this is that the makers of the brand got the brand started by only dealing with shoes and only grossing $8,000 in it's first year. To go from these humble beginnings to becoming one of the biggest and most recognisable brands in the world is a perfect example of the American dream. This is very much replicated in its advertisement. It's been disputed by some, but it's rumoured that the first pair of trainers used in the Olympics helped Otis Davis win 2 gold medals, who was coached by one of the founders of the brands Bill Bowerman. It's both lucky and a credit to his product.

  In this advert for Nike football, it's clear to see that the idea of being able to achieve your goals from from humble roots is very present. The footballer starts in what looks like very shabby surroundings and then ends up playing for Arsenal and Holland. He gets this through hard work and plenty of training. Also gains fame and fortune because he uses a Nike product as well as hard work. It also promotes the idea of luck playing a role, as the right people were there to scout him. So, in as sense, is saying you need luck, as well as hard work to achieve your goals. So shares some ideologies with the book Ragged Dick.

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