I found this map of America interesting as it represents the states which most consumes the largest brands. I was surprised to learn that the state which dominates Apple, was California. Because, stereotypically, I would have thought it to be New York. Some States, I was not surprised at. For example, Washington D.C., the largest buyer of Starbucks and Florida, being the main supplier of Hooters, due to the state's buzzing tourist attractions. I think, that by looking at the brands that different states are buying into, can actually help with understanding a little about each of them.